Turning plants into machines
When you buy a fan, you have certain expectations. Plants are a different story. With a fan, you want it to cool down your home. The fan’s workings are tangible- its blades turn, air is blown, and a comforting hum ensures you that your product is doing its job. However, we buy plants because we like how they look. Maybe we’re aware that they, too, can help improve our homes. But we’re fuzzy on the details, and its workings are invisible to the naked eye. There are no buttons to push, no whirring equipment to show you it’s working. There’s a clear gap between the properties of houseplants, and the perception that consumers have of the product. Plants work like machines, but that’s a tough concept to process. Ogreen Clean Machines aim to bridge that gap.
WORDS BY: SUZANNA KNIGHT
ILLUSTRATIONS BY: MELANIE CORRE